The first impression of the store is a cool and metallic vibe that reflects a tough and determined mindset. Inside, clothing and accessories are displayed in dedicated fixtures accompanied with brand graphics and information. Highlighted display moments are accentuated with black metal framework. A blue lighting detail refers back to Global Fitness’ brand color and is found throughout the space. Given the bright colors of many of the apparel items, the overall palette of the space has a calm tone to allow the product itself to stand out.

The intent of the store is mainly to strengthen its brand recognition and solidify its customer base. As most of the sales are through its online outlet, the offline store becomes more of a showroom either frequented by fitness enthusiasts or as an introduction to professional fitness for novices. It is a place to discover, feel and try-out exclusive international fitness brands offered only by Global Fitness.