周黑鸭在全国有约2000家不同类型的店面，为此我们在新店面的设计中确定了四种类型的模块店：标准店(开放式)，窗口店(封闭式)，中岛店及商亭店。基于这些模块，STUDIO DOHO创建了一本为品牌量身定制的店面设计手册，详细阐释不同规格的店面需要的零售模块部件，为品牌未来所有的店铺类型提供了全面详尽的设计指南。

Zhou Hei Ya has approximately 2000 store locations across China, each with special situations to consider. STUDIO DOHO identified four main types of modular stores for the new space and store design: standard store (open), window store (closed), island store, and kiosk store.Based on these modules, STUDIO DOHO prepared a Store Identity (SI) book and explained the retail fixtures needed to create the elements, which will serve as a comprehensive and detailed design guide for all future stores of the brand.

为了强调品牌特殊的保鲜包装科技，我们创造了一个移动的霓虹灯来聚焦商品；我们也重新思考产品在冰柜中的陈列策略，通过一个定制设计的内部陈列柜，突出产品的多样性且更引人注目，也鼓励消费者尝试更多不同的口味。我们希望借此设计契机，在保持预算意识的同时，帮助品牌扩大影响力。目前周黑鸭品牌店面提升的设计推广正在全国各地进行中。

Additionally, moving neon light is invented to highlight the special fresh-keeping packaging technology. We also invented a display strategy with a customized internal shelf for the products to be more eye-catching. It helps customers see the variety of the products and encourage them to try more flavours.We hope to take this design opportunity to help the brand expand its influence but also keep budget-conscious in mind.Currently, the promotion of Zhou Hei Ya’s new brand and store identity is ongoing across the whole country.